Betsy Garcete

Founder, Cheif Barista & Design Thinking Strategist

Betsy started Mos to bring together everything she couldn’t find in one place: psychology, design thinking, fashion, and strategy.

She’s a brand strategist and adjunct faculty member at Montgomery College and NewU University, where she teaches courses in branding, design thinking, and positive psychology. She holds a master’s degree in Business Management from The Catholic University of America, which shaped her entrepreneurial approach to strategy, leadership, and building ideas from the ground up.

Her work lives at the intersection of strategy, design thinking, and psychology. Before Mos, she was the founder of ZOPHIA, a bespoke pencil skirt service in Washington, D.C. She takes her coffee black.